This form can be filled in and sent in for a free entry. For example, if you visit a participating McDonald’s during the Monopoly sweepstakes, you can request a “no purchase necessary” form. Most people are unaware of the “no purchase necessary” part of sweepstakes. They’re intended to promote product sales, but sweepstakes must possess a “no purchase necessary” option. Sweepstakes are a type of trade promotion designed to encourage consumers to purchase products. Retailers have used sweepstakes since the mid-1900s. Contests are merit-based promotions that fall into a different category – more on the difference between the two in a moment. The simplest explanation of sweepstakes is they are promotions that select winners at random. If you’ve ever participated in McDonald’s Monopoly contest, you’re familiar with sweepstakes. We are being careful in our approach to reviewing real money sweepstakes sites, largely due to the grey area of the law they seem to all operate in. In the near future, we plan to review other popular sweepstakes gambling sites.
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